Lamers is a digital project by Lele Gastini.
The artist, born in Alessandria, has developed a distinctive style, characterized by a fresh and captivating black and white trait, which recalls great names of international pop art. He moves with inventiveness between illustration, street art, fine art, and crypto-art.
The Lamers project includes a generative collection of pfp (profile pictures) entirely designed by the artist, for a total of 888 images randomly generated by the algorithm from the strokes created by the author. These elements—heads, eyes, mouths, and various accessories—combine to create 888 different representations of original characters, ready to be collected just like numbered editions of engravings or graphics, with the peculiarity that each work is unique and digital.
The collection revolves around two protagonists, Proof and Gwei, who, through a series of vicissitudes, create a people called Lamers. The real innovation of the project lies in its interactive dimension: the owners of digital works (holders) participate in a series of mechanisms inspired by gamification. Lamers is not just an NFT collection, but a surreal world full of secrets, an engaging narrative, and community dynamics. For example, holders can vote and propose ideas to shape future collections or make decisions about the future of the project. The narrative develops as an interactive comic on the official website, where information and details about the Lamers ecosystem are revealed.
The project will also offer educational resources, such as articles, tutorials, and workshops, to approach those unfamiliar with the world of crypto-art.
Projects such as Lamers, born within the NFT space, show that creativity can be expressed in a much more interactive context than the traditional places of art enjoyment. The relationship between the user and the artist can become full and rewarding, following a decentralized logic. Alighiero Boetti had already guessed this in the 90s with the pioneering operation “Cieli ad alta quota” (“Skies at high altitude”); who knows how he would interpret the power of digital instruments today.
This innovation also offers a unique opportunity: to lower the average age of collectors, a crucial factor in a world where art collectors rarely have less than forty years. Fun and interactive projects like Lamers could promote literacy in collecting among young people, sensitive to the language of art. With accessible investments, they could develop a taste for the possession of works of art, becoming a fundamental link in the creative process, of which the artist is the precious source.
